About Us

We are a veteran owned company that employs retired and disabled veterans and supports our great women and men of the military.

Whenever possible our fishing products are made with Made In The USA componets.  All of our Happy Hookers Fishing Lures and Soft Baits are custom made and are 100% made in the USA.

We can customize or custom build lures in any color or size your fishing needs may require.  Please contact us via email or DM us on our Face Book page, God Scent Fishing, for pricing and lead time.

At God Scent Fishing, our goal is to provide anglers with the best possible quality and design to increase strikes while at the same time utilizing construction and materials that are kinder to the environment and the fisheries.  

We support Veteran organizations and organizations that care for our fisheries, lakes, rivers and oceans. 

God Scent Fishing; We Innovate, not imitate.  

Thank you for supporting us!

Happy Hooking!